PRIVACY POLICY

Data protection declaration and consents
Table of Contents
1. Objective and responsible body
2. Basic information on data processing
3. Processing of personal data
4. Collection of access data
5. Cookies & range measurement
6. Google Analytics
7. Google Re / Marketing Services
8. Facebook social plugins
9. Facebook remarketing
10. Newsletter
11. Integration of services and content from third parties
12. User rights and deletion
13. Changes to the

Objective and responsible body

This data protection declaration clarifies the type, scope and purpose of the processing (including collection, processing and use as well as obtaining consent) of personal data within our online offer and the associated websites, functions and content (hereinafter collectively referred to as “online offer” or “Website”). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is carried out. The provider of the online offer and the party responsible for data protection is the owner:,, (hereinafter referred to as “provider”, “we” or “us”). For the contact options, we refer to our imprint. The term “user” includes all customers and visitors to our online offer. The terms used, such as “user”, are to be understood as gender-neutral.

 

2. Basic information on data processing

We process personal data of users only in compliance with the relevant data protection regulations in accordance with the principles of data economy and data avoidance. This means that user data is only processed if there is legal permission, in particular if the data is required or required by law to provide our contractual services and online services, or if consent has been given. We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and that the data processed by us are protected against accidental or deliberate manipulation, loss, destruction or access by unauthorized persons protect. If content, tools or other means from other providers (hereinafter jointly referred to as “third-party providers”) are used within the scope of this data protection declaration and their registered office is abroad, it can be assumed that data will be transferred to the countries in which the third-party providers are based . The transfer of data to third countries takes place either on the basis of legal permission, the consent of the user or special contractual clauses that guarantee the legally required security of the data.

Processing of personal data

In addition to the use expressly mentioned in this data protection declaration, the personal data are processed for the following purposes on the basis of legal permissions or user consent:

– The provision, execution, maintenance, optimization and securing of our services, services and user services;

– Ensuring effective customer service and technical support.

We only transmit user data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfill our contractual obligations towards users (e.g. address notification to suppliers). When contacting us (via the contact form or email), the information provided by the user is stored for the purpose of processing the request and in the event that follow-up questions arise.Personal data will be deleted as long as they have fulfilled their intended purpose and the deletion does not conflict with retention requirements.

Collection of access data

We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider . We use the log data without assignment to the person of the user or other profile creation in accordance with the statutory provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data retrospectively if, based on specific indications, there is a legitimate suspicion of illegal use.

Cookies & range measurement

Cookies are information that is transferred from our web server or third party web servers to the user’s web browser and stored there for later retrieval. In this data protection declaration, users are informed about the use of cookies in the context of pseudonymous range measurement.

Viewing this online offer is also possible with the exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

There is the option to manage many companies’ online ad cookies through the US side or the EU side.

 

Google Analytics

We use Google Analytics, a web analysis service from Google Ireland Ltd. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases.

The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

Further information on the use of data for advertising purposes by Google, setting and objection options can be found on the Google website: (“Use of data by Google when you use our partners’ websites or apps”), (“Use of data for advertising purposes”), (“Manage information that Google uses to show you advertisements ”) and (“ Determine which advertisements Google shows you ”).

 

Google Re / Marketing Services

We use the marketing and remarketing services (“Google Marketing Services” for short) from Google Ireland Ltd., Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, (“Google”).

The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, users are shown advertisements for products that they were interested in on other websites, this is referred to as “remarketing”. For these purposes, when our and other websites on which Google Marketing Services are active are accessed, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, too referred to as “web beacons”) integrated into the website. With their help, an individual cookie, ie a small file, is saved on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he is interested in and which offers he has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform you as part of Google Analytics, that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only transferred in full to a Google server in the USA and shortened there in exceptional cases. The IP address is not merged with the user’s data within other Google offers. The aforementioned information can also be combined with information from other sources. If the user then visits other websites, the advertisements tailored to him can be shown to him according to his interests. The aforementioned information can also be combined with information from other sources. If the user then visits other websites, the advertisements tailored to him can be shown to him according to his interests. The aforementioned information can also be combined with information from other sources. If the user then visits other websites, the advertisements tailored to him can be shown to him according to his interests.

The user data is processed pseudonymously as part of the Google Marketing Services. This means that Google does not save and process the name or email address of the user, for example, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. In other words, from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about the user by “DoubleClick” is transmitted to Google and stored on Google’s servers in the USA.

The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

We incorporate third-party advertisements based on the Google “DoubleClick” marketing service. DoubleClick uses cookies with which Google and its partner websites are able to place advertisements on the basis of visits by users to this website or other websites on the Internet.

We also incorporate third-party advertisements based on the Google “AdSense” marketing service. AdSense uses cookies with which Google and its partner websites are able to place advertisements based on users’ visits to this website or other websites on the Internet.

Another Google marketing service we use is the “Google Tag Manager”, with the help of which further Google analysis and marketing services can be integrated into our website (eg “AdWords”, “DoubleClick” or “Google Analytics”) .

You can find more information on the use of data by Google for marketing purposes on the overview page: Google’s data protection declaration is available at.

If you would like to object to the collection by Google Marketing Services, you can use the setting and opt-out options provided by Google:

 

Facebook social plugins

Our online offer uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed here . When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted directly from Facebook to the user’s device, which integrates it into the online offer. In doing so, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge. By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the relevant information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s data protection information:

If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: or via the US-American side or the EU-side The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.

Facebook remarketing

So-called “Facebook pixels” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., are used within our online offer. 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook ads”. Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our website. That means, with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad.

The Facebook pixel is directly integrated by Facebook when you visit our website and can save a so-called cookie, ie a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, you will receive further information on how the remarketing pixel works and, in general, on the display of Facebook ads,

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To do this, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: or declare your objection via the US website or the EU website. The settings are platform-independent, ie they are adopted for all devices such as desktop computers or mobile devices.

 

10. Newsletter

With the following information we will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Incidentally, our newsletters contain the following information: our products, offers, promotions and our company.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Dispatch service provider: The newsletter is dispatched by means of “” (hereinafter referred to as “dispatch service provider”). You can view the data protection provisions of the shipping service provider here:.

The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on the servers of the mailing service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, the shipping service provider can use this data to optimize or improve its own services, e.g. for the technical optimization of the shipping and the presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write them down or pass them on to third parties.

Registration data: To register for the newsletter, it is sufficient to provide your email address.

Statistical survey and analysis – The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from the mailing service provider’s server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Cancellation / Revocation – You can cancel the receipt of our newsletter at any time, ie revoke your consent. At the same time, your consent to its dispatch by the dispatch service provider and the statistical analyzes will expire. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

Integration of services and content from third parties

It can happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated into our online offer. The integration of content from third-party providers always requires that the third-party providers perceive the IP address of the user, since they would not be able to send the content to the user’s browser without the IP address. The IP address is therefore required to display this content. Furthermore, the providers of third-party content can set their own cookies and process user data for their own purposes. User profiles can be created from the processed data. We will use this content as sparingly and avoiding data as possible and choose reliable third-party providers with regard to data security.

The following illustration provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):

– External fonts from Google, Inc., (“Google Fonts”). The integration of Google Fonts takes place by calling up a server on Google (usually in the USA). Data protection declaration: Opt-Out:

– Maps of the “Google Maps” service provided by the third-party provider Google Ireland Ltd., Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Data protection declaration: Opt-Out:

– Videos from the “YouTube” platform of the third-party provider Google Ireland Ltd., Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Data protection declaration: Opt-Out:

User rights and deletion of data

Users have the right, upon request, to receive information free of charge about the personal data that we have stored about them.

In addition, users have the right to correct incorrect data, revoke consent, block and delete their personal data and, in the event of unlawful data processing being assumed, to lodge a complaint with the competent supervisory authority.

The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.

Changes to the privacy policy

We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies to declarations on data processing. If the consent of the user is required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the user.

The users are asked to inform themselves regularly about the content of the data protection declaration.